Business Development for Artists
As an artist or a creative, one of the main hurdles is making your passion your main source of income. Learn what it takes to become a professional at your craft and get paid to do what you love! These 10 workshops designed to prepare you for the next level of your art career will be facilitated by Evan Bishop and Katori Walker of 320bodyart!
Price: $20/per session
Session 1: Archiving Art
(4/18) at 7pm-8:30pm
Artists will be introduced to the importance of documenting their art career via Microsoft Excel. They will decide the necessary fields to add in order to effectively track and sort through hundreds of pieces of artwork. This includes fields such as a title, medium, year created, buyer contact information as well as exhibition data.
Session 2: Identify Target Market
(5/2) at 7pm-8:30pm
Participants will complete a questionnaire that will assist them in identifying the ideal market for their particular type of artwork. This will help them develop effective strategies to promote and market their art to a specific segment of potential customers.
Session 3: Artist Statements
(5/16) at 7pm-8:30pm
This is one of the most important documents that an artist must create. The Artist Statement will help describe the artist’s vision and techniques that differentiates them from other artists. They will draft artist statements for a particular piece of art, a collection, and their overall career.
Session 4: Copyright Art
(5/30) at 7pm-8:30pm
We will demystify myths about copyrights and walk through the procedure to submit an online application to the Library of Congress. This course will empower artists to legally protect their art from unauthorized reproductions.
Session 5: Watermark Art
(6/13) at 7pm-8:30pm
Artists will explore effective ways to protect and promote their art with watermarks. They will learn various methods to add content such as copyright symbols and contact information directly on to photos via Photoshop as well as mobile apps.
Session 6: Submitting Art
(6/27) at 7pm-8:30pm
The submission process can be daunting and overwhelming. There are requirements specific to that opportunity, deadlines and supportive documents that must be added to the application. In this course, we will discuss effective strategies to make the process less stressful.
Session 7: Posting Art
(7/11) at 7pm-8:30pm
We will explore the DOs and DON’Ts of posting art online. The emphasis will be based on professional marketing practices and how to attract your target market, potential buyers, gallery, and art institution. We will differentiate what we do socially to what we do professionally on social media.
Session 8: HashTags
(7/25) at 7pm-8:30pm
Gathering an audience online can improve an artist’s career and the use of hashtags can be a great asset. Participating artists will learn hashtag etiquette they can begin using for their posts on social platforms such as Facebook, Instagram, Snapchat, and Pinterest.
Session 9: The Art of Selling
(8/8) at 7pm-8:30pm
This course explores methods and procedures that will assist artists to effectively market and promote their art to specific audiences. We will determine best practices to not just sell art, but also improve customer relations and record keeping of their art.The goal is to enhance the chance for repeat customers.
Session 10: E-Commerce
(8/22) at 7pm-8:30pm
We will explore websites that will help artists to produce merchandise of their art. This will include recommended tools to conduct online sales and improve financial transactions.